Sunday, October 25, 2009

Name...brands...competitors ..."E.T"


We found the creams, and we have to add the elixir of smothness and moisturizing now.

Next, we made a trip to the main supermarkets(WallMart, Target) to check who are our competitors?

And we found that the biggest one is Purell, followed immediately by the Germ-X. Both are great products but what we want to do is to improve their formulas with cream, that will help us to be in front of their advantage.

We found the name of our product too.This will be called "E.T. Hands".

We want to point that we are going in a green industry and all the product are 100% naturals.
"E.T" has two meanings:
1. Extra -terrestrial , which in our view means a green world, an undiscovered one,not yet:)
2. Entrepreneurial Team, which is our team name and express what we want: entrepreneurial idea has been put in practice.

Our entrepreneurial journey starts now...


We believe in our product because we think that it's exactly what the people want.Why?
Because it can be diversified in many ways, it's cheap, it's faster and can have a long life on the market.We try to make people to fall in love with it.
We want for our product the best ingredients, non-allergic, we want to bring the nature in palm of your hand, we want to make you dreaming for a beautiful "Good morning" everyday at everytime.


For this, we tried to find these ingridents in different kind of markets that can offer us essential oils freshly taken from the flower, trees that can be mixed and create a cream,which will be our added value.
You are sick of having dried hands,especially on a cold weather and not only, because simple sanitizers have just a big percentage of alcohool that is helping us to destroy the germs existed in our hands.That's way we wanted to add more value, and create a product that will give you both:cream and sanitizer.
The cream is the one now that it's the most important for us because we want to have a long lasting smell, the best moisturize and all-skins type.
The result will be:NO GERMS, BABY HANDS!


Sunday, October 11, 2009

Germs...flu....FORGET ABOUT THEM!



We live an era which everybody is in a hurry, time is pressing us and we don’t take care so much or we forget the most important thing: our health.
People take a lot of pills but they don’t know that this can be changed only with same small, inexpensive and fast things. One of them is washing hands!
There are about one million of germs on our hands, even though our hands look clean! Most of those germs are harmless but a few can cause illness like flue, common cold and salmonella. In fact, about 80% of infectious diseases are spread by hand contact. We get sick when we touch things that are full of germs and then transfer them to our nose or mouth.
To keep yourself healthy it’s important and you can start in an easy way, just to clean your hands especially after you’ve used the restroom, prepared to eat, been in a public transportation, etc. If you don’t have time or you don’t have a place where to wash your hands we offer you the best choice: HAND SANITIZER!
The product is alcohol-based and can be a convenient alternative, as you can use them on-the-go, you kill in 10 seconds 99,9% germs, and you don’t need water, towel and soap.
The problem is that your skin can be dehydrated by the alcohol and for this we blended the formula of the Sanitizer with a natural water-soluble oils from plants, trees and fruits of the Amazon rainforest with Aloe Vera - an added moisturiser.
Our formula will contain less ingredients, which means less chances for our consumers to have allergic reations. The ingredients themselves will also be all natural which will result in higher quality. As for the plastic container holding the product, we plan on getting 100% recycled plastic in order to insure that our product lives up as a environmental friendly product.

Thinking...researching....thinking...



Ideas are really worthless, and we say this because everybody can have an idea, but if you are not innovative enough, if you are not creative to give it value, you haven’t done anything.
Now, our team is stuck on a few ideas and our progress it’s a little bit “relaxed”. We are stuck between a small cookie baking business, and an international tea making business. We are also toying with the idea of playing with the ingredients of both these ideas in order to make them into organic products. At the moment none of us seem innovative enough to come up with an idea good enough to start the business.Why?
The problem is that the food industry is over marketed and if you want to bring something new you have to do a lot of research just to know that others haven’t done it before you. The food is just a problem that can solve one need but we have to think more about an innovative solution that will help us to solve some other needs or maybe save the planet.
We are researching about this industry and if you find something that you really need and no one can offer you just let us know. Maybe your idea will be the solution for many of the others pains!
And still looking for solutions…

Let's know each other!:)


We are Eric, Andreea and Jason, three students from James Madison University and we are trying to be entrepreneurs.Some of us just for 3 hours per week and others for the rest of our lives.:)
We met each other in the Entrepreneurship class, which we can say, that it's one of that classes that put your brain to work on and now, we have a very big project concerning to find a great idea and to make it valuable.
We are friends and for sure we will find something to be innovative!
We have had until now some projects and ,at the first one, we could say that even if the name was foolish" Hooter Shooters", we did a pretty good job. We were trying to create another recreation space, near of James Madison Univesity,VA based on lasers and a lot of fun,very good for all ages.The problem was that a lasertag even if it's a franchise it's very expensive for some students.
You know something, for us it's important to see our weak points,like money,for example, and if you have problems from the beginning you should to find solutions or to reorient yourself !And because we failed that time, now we are trying to be focused on something that it's cheap, it's fast and it's forward!